Predictive Targeting analytics is a method of applying a predictive model to data, learning from the experience of your organisation to start predicting future events,
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According to forecasts, advertising spending in 2019 will experience lower growth than in 2018. Growth is slowing, but budgets continue to increase, for the 10th consecutive year.
We live in an environment where the technology is changing rapidly, adapting to these innovations is not an easy task. Each time a new feature is added, it must be ensured that this feature and the elements fulfil the requirements of the checklist.
Developing a plan based on data while keeping in mind the needs of your customers helps you to be more agile. And being agile empowers you to practically test new things without having to brainstorm on every new technology you read about on internet.
Microsoft confirms the rumours that it is working on a Chromium-based browser to replace Edge. Microsoft is developing a new web browser around Chromium, the same open-source Google uses for…
Past few years have seen a battle for control of the cloud amongst the three market leaders: Amazon, Microsoft and Google. Amazon could’ve claimed the title back in 2015 with a majority 30 percent IaaS market share ..
Mobile traffic made up nearly 32% of online shopping. There is a significant increase in purchases made on mobile devices which is 16.5% of sales done online. Regarding cybersecurity, if we look at the downside of…
AI assistants are actually designed to become increasingly efficient for understanding their human users, and with machine-learning, if it is exposed to more and more information, maybe they’ll learn how to master us?
SEO (search engine optimization) is subject to new changes every year. Also in 2019, it will be exciting! Google’s artificial intelligence, mobile first and
YouTube no longer wants to see annotations on its platform. The Google service has indicated that it will proceed to the deletion of this format on all content by..