Commerce: It’s always personal

Commerce: It’s always personal
Published By - yourtechdiet

The combination of personalized content and commerce experiences can be powerful. But to do that, you need context. You need to understand the customer journey, and understand every individual customer: Where are they on their journey? How did they get there? And where will they go next?

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Creating an insurance customer communication portfolio

Creating an insurance customer communication portfolio
Published By - yourtechdiet

Learn how an insurer can create a vision for a cohesive portfolio that includes all customer communications, including; policies, welcome kits, renewals, claims correspondence, marketing campaigns, and other critical customer communications.

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Customer Experience Personalization

Customer Experience Personalization
Published By - yourtechdiet

66% of businesses view personalization as a defining quality of a customer-centric brand. So why are businesses only just recently beginning to make personalization a top strategic focus?

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Get Inspiration from your own Marketing

Get Inspiration from your own Marketing
Published By - yourtechdiet

With Adobe Marketing Cloud, you can easily establish a data-driven method for online testing. Equipped with integrated marketing solution, you’ll be able to design and implement tests that improve the customer experience and boost your bottom-line success.

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